Being first into the market doesn’t mean anything. Now, it is all about the adaptation to the customers, what they want, compared to the supports used. Brands have to improve their services and products to make sure customers never leave them for another brand.
There are steps to know to make sure your brand or product is doing right :
1st step : Interate !
2nd step : Focus on the « End-to-end Experience »
source : sharepointpromag.com
Deezer application seems to be a good exemple of amelioration of his mobility user experience, look at that.
Deezer old mobility user experience
We see that all the interaction with the application are localisate in the left top of the screen, it’s the old norme. The mobility user experience isn’t really perfomant because the user has got a lot of way to use to do the action. Longer is the trajet, smaller is the time of the utilisation of your application. It’s an old mobility user experience agencement.