Being first into the market doesn’t mean anything. Now, it is all about the adaptation to the customers, what they want, compared to the supports used. Brands have to improve their services and products to make sure customers never leave them for another brand.
There are steps to know to make sure your brand or product is doing right :
1st step : Interate !
2nd step : Focus on the « End-to-end Experience »
source : sharepointpromag.com