Mobility User Experience I The design of the user experience

Today I decided to talk about the mobility user experience and more precisely the design of the user experience that is the key point of a successful implementation.

Employees want their business applications running smoothly. Which requires to focus on the design of the user experience.

There are a few years, a large multinational opened to mobility. Its leaders wanted to replace its monitoring equipment shipments by Android devices. But they had not considered the implications of such a choice.

The operations are, for example, responsible for the repair and upgrading of the terminal to end users by sending CDs and DVDs containing updates massive software updates. But one of the leaders knew that this approach would not work after the switch to Android.

Apart from problems related to physical support – it is not possible to directly install the contents of a CD or DVD on a shelf – the time between each update would not meet the expectations of users. At a time of mobility, application updates are continuous, sometimes separated by a week or a few days.

The leader expressed his reservations to his colleagues, « they said – ‘you can not do that,' » he recalls. « And I said, it is time to realize it. »

Users accelerate the pace.

Today, the adoption of mobile enterprise applications – including those developed internally – is growing.

Good Technology has been an increase of 731% of activations of these applications on its platform, from one year to another, depending on its latest index of the enterprise mobility. But organizations are struggling to increase the pace of their development process and management of the application life cycle. And it’s not a matter of user experience design: employees want regular updates and rapid bug fixes for all corporate applications.

Facebook work like that. How about your application?
There must be a way to provide feedback to developers, especially because employees believe that the integrated capabilities for monitoring and analysis of the uses will identify and solve problems in advance.

Marty Resnick, strategist mobility of a large multinational company, sums up the expectations of users, « Facebook work like that. Why your application does not work the same way?  »

Enterprise applications typically include up to the last function that the last employee could one day use – and this despite the axiom that 20% of the functionality of an application sufficient for 80% of users.

Such software, so heavy, so components may be time to improve – and these updates can sometimes penalize the design of the user experience.

Successful mobile applications abandon this slow pace and this monolithic approach. Facebook, for example, takes the form, on a computer, a Web application integrates all the features of the social network. But on mobile devices, each major network functional pan has its own dedicated app. Result, Facebook updates its main iOS application every four weeks.

Furthermore, if the steps of the life cycle of a mobile application are the same as for a conventional application, from the idea to the supervision through the design and deployment, « the complexity of each phase becomes growing, « said Sravish Sridhar, Founder and CEO of Kinvey, a mobile backend service provider.

Into question the diversity of terminals need to be considered when designing the user experience « An application is a tailored user experience for a given physical aspect, » he concluded.


See you soon for a new article about the mobility user experience.

by Victorien.