One of the main sides of the UX and his mobility is the visual design. Obviously, and the only one thing that we have to think (at first) is ‘SIMPLE’. More you’re adding, more you’re losing your user. The colors, the items, the organization, all have to be thought and uncluttered. To optimize the mobility user experience, you have to be careful with your way of thinking. Put yourself in the head of you internet user. How could I simplify their lives? And the design of your website plays a great role. Chose two or three colors at most. Be careful of the trends. Graphics design are very popular at this time. This is the visual design of your site who gives you a market positioning. And if everything is fluid, the mobility user experience just be performed!